Wild Cacao: Immersive Storytelling Experience

This immersive origin story educates consumers on how their purchases can have a positive effect on Amazonian communities and ecosystems.

This project was created to tell the story of Wild Cacao, a rare rainforest product from the Brazilian Amazon, and how it supports Amazonian communities. The story educates consumers on how the chocolate that they buy can have a positive effect on rural communities, and help to regenerate and preserve rainforests.

This was a really fun project for me to work on, as I got to play with some cool assets, including stunning illustrations created by Ju Sting, a Brazilian illustrator who I've been following for years. I am so happy to have had the chance to finally work with her, and she blew it out of the park with the detailed illustrations she created.

We also had a soundtrack by Brazilian musician Gama, who sets the perfect tone for the story.
My Role
I designed all the interactions for this immersive storytelling site, which included 360° videos, 360° photos, ambient audio, music, interactive maps, and illustrations. It was a challenge to create a cohesive story and experience with all of those elements.

For the animation design, I used Principle, which aside from Figma, has become my new favorite digital tool. They recently launched an import from Figma feature, which makes creating animations in Principle even easier.
There is so much more to explore in the live project! Please check it out at https://wild-cacao.org, and learn more about opportunities to create your own immersive storytelling experience at Yellow Seed's new website.

p.s. You can also follow me on Instagram! :)

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